At Skillplay, in order to create and keep an engaged pipeline, recruiters need constantly market their opportunities. Recruiting top talent can benefit from a range of marketing strategies, including (candidate) attraction, content nurturing, and analytics. We would encourage you to continue reading to discover how to recruit like a marketer and create an exceptional prospect experience.

How To Refine Your Brand?

Optimizing your hiring funnel requires separating your employer brand from your consumer brand. Any applicant who is thinking of working for you as their next employer will examine your vacant positions, company culture, and benefits (among many other things). A true employer brand should be developed, especially for small and medium-sized businesses where your brand may not be well-known. 

We invite you to read on to learn how to recruit like a marketer and create a remarkable candidate experience.

Recruitment marketers are always considering how potential prospects, not just consumers, will perceive their brand. The market view of your business as a whole and the retention of present employees both benefit from having a credible employer brand.

Separating your employer brand from your consumer brand is necessary for optimizing your hiring funnel. Any candidate who considers you as their potential next job will look at your open positions, business culture, and benefits (among many other things).

The core elements of your employer brand are the mission, values, culture, and personality of your business. You must make sure that the career page, recruiting websites, social media, and other external recruitment sources match your values and culture in order to reach your desired candidate base.

Recruit Continuously

Your talent network will be considerably enhanced by promoting your employer brand and enabling candidates to express interest in your business at any time of the year, even when you are not actively recruiting (using a resume drop, for instance).

To reach the candidate pool you want, you must ensure that the career page, recruiting websites, social media, and other external recruitment sources reflect company values and culture.

Brand awareness programs portray the true nature of your business. They can get a firsthand picture of what it's like to work for your company through your recruitment efforts.

Additional advice for recruiting marketers to think about: The first step is to be proactive and strategic. Where should you focus your efforts to reach the greatest number of candidates? Second, keep in mind the power of language and make sure any materials aimed at candidates are free of unintentional prejudice.

Next, think about logistics and the equipment you’ll need to develop your talent network (like a resume drop). Create reachable objectives utilizing the metrics necessary to meet your hiring objectives.

A variety of marketing tactics, such as (candidate) attraction, content nurturing, and analytics, can help with hiring top personnel. We invite you to read on to learn how to recruit like a marketer and create a remarkable candidate experience.

Nurture Your Skills

Campaigns for cultivating ties with potential candidates are helpful. You’ll be able to sustain their interest through engaging and educational nurturing campaigns, which should improve the likelihood that they’ll apply for your roles. The most effective time to implement these initiatives is during your slow season for hiring.

Different nurturing campaign styles accomplish various objectives. Brand awareness initiatives depict the true nature of your business. Candidates can get a firsthand glimpse at what it’s like to work for your company through candidate attraction efforts. Implementing these measures at a time when hiring is slow will be the most successful.

Implementing these measures at a time when hiring is slow will be the most successful.

Finally, stay warm campaigns are designed to keep prospects who have already expressed interest in your organization engaged and motivated in a competitive employment market.

Brand awareness campaigns reflect the actual character of your company. Through your attempts to recruit candidates, they can obtain a firsthand impression of what it's like to work for your organization.

Analyze Your Outcomes

At whatever point of the funnel, Skillplay offers the resources and analytics to assist you in streamlining your recruitment marketing efforts. The employer dashboard displays your brand impressions total, the number of candidates in your network, and the demographic split of those applicants.

Additionally, Skillplay enables you to plan, develop, and distribute mass messaging campaigns to selected candidates about your available opportunities. Using messaging analytics, we can also demonstrate which of your messaging initiatives is most successful with a certain target audience.

The total amount of brand impressions you've received, the number of candidates in your network, and the demographic breakdown of those candidates are all shown on the employer dashboard.

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Would you like to learn more about Skillplay and how we can assist you in achieving your early-career hiring goals and helping you develop an active, diverse talent network? Reach out to us at info@skillplay.me​