A new type of job seeker has emerged; this person is career-conscious and searching not only for the trendiest new positions but also for inspirational career opportunities. And that’s the type of worker you want on your team.
For the most part, self-motivated people make the finest team members, according to Ellen Mullarkey, vice president of business development at Messina Group. “Companies search for career-conscious employees,” she continues. They regularly perform considerably better than expected and arrive on schedule. They also read books about their profession at home because, according to Mullarkey, “these are the folks who go home and read about their sector not only because they want to thrive in their field, but because they actually enjoy it.”
The financial health of your company is also impacted by hiring career-conscious job seekers, according to Mullarkey: “From a financial sense, career-conscious employees are less of a risk than the ones who are just coming up for a paycheck.” And this is why: “Training a new employee is expensive. Therefore, it makes sense for a corporation to do so if it can reduce this risk, according to the expert.
How therefore can you entice such a worthwhile job applicant to your company?
They “tend to have a vision for their future, which gives them the incentive to study and progress,” according to Mullarkey, which sets them apart from the typical job applicant. She goes on to say that in order to draw in a career-conscious job seeker, you must speak to their future as well as their present.
Here’s how to do that, as advised by professionals.
Showcase a Learning Culture
According to Sheryl LaPlace, senior human resource specialist at Insperity, “employees often leave a company when they feel they have learned all they can in their current job and want to seek new challenges,” while a consistent paycheck is one reason for sticking with a current employer, many workers want more. Therefore, it makes sense to “establish a culture of learning and provide opportunities for career progression,” according to LaPlace, in order to draw in career-conscious job applicants. For instance, cross-training or job shadowing programs can offer employees the chance to pick up new skills and collaborate with others while increasing their expertise and dedication to the business.
Clearly Define Your Mission
Job searchers who are concerned about their careers don’t want to work for any old company: According to Mullarkey, “today’s workers, especially Millennials, want to work for a company that has a purpose.” “They want to feel like they’re making a difference at work,” says the speaker. Mullarkey advises leveraging the platform provided by your firm to do good, such as donating things to the poor or raising money for charity, as this may capture the attention of career-conscious individuals. The more career-conscious candidates you attract, she claims, the more widely known your non-profit activities are.
Promote Personalized Benefits
According to Chris Chancey, founder of Amplio Recruiting, a high salary may not be sufficient to draw or retain career-conscious job searchers. Instead, he argues, people can search for positions that provide additional perks like work-life balance. You should present yourself as a business that values its workers and provides benefits that cater to their demands, he advises.
A benefit that a job applicant who is concerned about their career might value is compensation for more schooling, according to Mullarkey. She says, “This goes back to motivation.” “If your workers have the motivation to continue their education after work, they’re undoubtedly a significant resource for your business.”
Another benefit they’ll enjoy? Flexibility. Organizations that support employees with flexible schedules or permit them to work remotely on certain days can foster loyalty and encourage a better work-life balance, according to LaPlace. “Promoting fluidity can help employees stay engaged and motivated, and it can also help businesses attract talent with a strong career focus.”
Showcase Clearly Defined Career Paths
However, what might be the most crucial requirement you’ll have in order to draw in career-conscious job seekers? The capacity to show they can have a reliable and promising career trajectory at your business, according to Chancey. According to Chancey, “they will look for firms that can truly show the availability of substantial, real, upward-focused growth prospects.” Therefore, he advises showing potential employers how others at your organization have genuinely excelled in their careers from the time they started working there through employee testimonials and solid career pages.
Remember, a job description won’t be enough to wow a candidate of the future. They want a job that will test and inspire them, as well as a business that is innovative and invests in culture. Instead of only thinking about the next job, they are career-focused. To advance their careers more quickly, they aren’t hesitant to change employment. They are more likely to transfer to a business where their values align better, such as one that values transparency.
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